With General Motors turning 100 this year, the
company has looked back over that century of cars, selecting its ten most
important vehicles. Including those companies only relatively recently in the
fold (like Saab), it makes for a fascinating read. Some of the points are
arguable, but on the whole we think that they’re got it right.
1996 EV1: The Modern Industry’s First Electric
A little more than a hundred years ago, more cars
were powered by electricity than by gasoline. But the internal combustion soon
proved more efficient and reliable and electric cars quickly faded way: until GM
decided to reinvent the electric car in the 1990s.
Based on a concept car called Impact, the EV1 was
the first modern-era commercial test of the feasibility and appeal of electric
vehicles. Powered by batteries that could be recharged overnight in the driver’s
home, it produced zero emissions, didn’t even have a tailpipe, and burned no
gasoline — didn’t even have a fuel tank.
The cars were offered for lease rather than for
purchase through select Saturn dealerships in California and Arizona as a test
of electric cars’ commercial viability.
Just over a thousand EV1s were built but the
lessons learned about battery technology and drivers’ reaction to a car with no
transmission and no fuel tank were invaluable in pushing the technology envelope
to develop other types of alternative propulsion vehicles, including GM’s hybrid
lineup and the Chevrolet Volt.
The EV1 program ended in 2003, with the car’s cost
still high and its demand limited, but one model is now on display at the
Smithsonian Institution’s National Museum of American History.
1964 Pontiac GTO: The First “Muscle”
High-performance cars have always been cool, but
the Pontiac GTO made them cool to a whole new generation and created a whole new
Before the GTO made its debut, “performance cars”
were generally full-size cars powered by the largest displacement engines
available. The idea behind the 1964 GTO was to put such an engine in a midsize
car to deliver even more power and performance.
The first GTO was actually a Pontiac Tempest with
a standard 389 cubic inch V-8 engine that delivered 325 horsepower. The GTO also
featured 14-inch wheels, a firmer suspension, hood scoops, dual exhaust, and
sporty trim. It all added up to the birth of what came to be known as the
“muscle” car era.
Pontiac’s original plan was to build just 5,000
GTOs for the 1964 model year: it ended up selling more than 32,000 that first
year alone and many dealers had to put customers on waiting lists.
The GTO quickly became a pop legend, featured in
films and television action series and in the classic rock song, “Little GTO,”
performed by Ronnie & the Daytonas, which sold more than a million
1955 Chevrolet Bel Air: A Symbol of the “Golden
Era” of Styling
When you think of milestones of automotive
styling, you can’t ignore the curves and fins of the Fabulous Fifties. General
Motors set a whole new trend of design in the 1950s — a decade often called “the
golden era of automotive styling” — and the rest of the industry followed many
of the GM fleet’s styling cues.
The car most often identified as an icon of this
era is the 1955 Chevrolet Bel Air. Totally re-designed and offered in six body
styles with Chevrolet’s first V8 engine option (and with a base price under
$2,000), it became the most popular car in America, with more than 760,000 units
sold the first year.
While previous Chevrolets had been associated more
with value and reliability than styling and performance, the Bel Air brought a
new dimension of excitement to Chevrolet’s image. Its 265 cubic inch V-8 engine
delivered 162 horsepower and an option package with dual exhausts increased that still further.
With its longer and lower wheel base and
wraparound windshield, the Chevrolet sales brochure that year invited car
shoppers to, “Try this for sighs.”
1953 Chevrolet Corvette: The “American” Sports
Sports cars have always been the stuff of dreams
and fantasies, but they were all expensive and hand-built in low volume until GM
came up with a different idea. When the first Corvette was revealed to the news
media and public at GM’s 1953 Motorama show at New York City’s Waldorf Astoria
hotel, most observers thought it was just a “dream” car that would never go into
Yet just six months later, the first Corvette went
on sale, creating an entirely new market segment and a new kind of performance
Not only was it the world’s first production
sports car: it was the first car with a fiberglass body, which reduced the car’s
weight and allowed its designers to make its shape and contour much more daring
than possible with traditional steel.
The 1953 Corvette featured a 150 horsepower
6-cylinder engine and could accelerate from zero-to-sixty miles per hour in 11
seconds. Just 300 were built that first year, all of them white with red
interior, but production increased to 3,640 units the following year and new
color and performance options were added. It was the beginning of an American
1950 Saab 92: A Quantum Leap in Functional
Before the year 1949, the Swedish company Saab had
built only airplanes, including jet fighters. After World War II, the Saab team
decided to see how far they could go in applying aeronautical design and
engineering to cars. A team of 16 Saab aircraft designers, only one of whom had
a driver’s license, worked 4 years on the project, culminating with the launch
of the 1950 Saab 02 model.
With its streamlined body and a 2-cylinder engine
that delivered just 25 horsepower, it immediately became an icon of efficiency
and functionality. Initial production was just 4 cars a day and all were the
same color — green.
Its drag coefficient of 0.35 was the lowest of any
production car at that time and lower than that of many cars in production
today. Built at a former aircraft plant in Trollhattan, Sweden (where Saab’s
headquarters remains today), more than 20,000 Saab 92s were produced between
1949 and 1956, when it was replaced with the Saab 93.
1936 Opel Olympia: Germany’s First Car Built
with Unibody Assembly
If your grandparents compare their first car to
those on the road today, one of their first comments will probably be the
difference in tightness and smoothness of the ride. The body of that first car
was most likely built separately from the chassis and then attached to it,
resulting in a much looser-feeling ride than what you drive today. Before the
1936 Olympia’s launch in Germany, virtually all production cars in the world
were assembled that way.
In contrast, the Olympia’s body and frame were
built as a single unit rather than separately. This new process allowed less
vehicle weight, better aerodynamics, increased driver and passenger safety, and
that tighter ride.
Today, virtually all passenger cars are built with
this process, known as unibody or unitized assembly.
The 1936 Olympia was so named as a tie-in to the
1936 Olympic Games and featured a 4-cylinder 24 horsepower engine with top speed
of 60 miles per hour (95 kilometers per hour), which was typical for European
small cars of that era.
1930 Cadillac V-16: The First Production Car
with a Sixteen-cylinder Engine
In the late 1920s, there were dozens of large
luxury car brands in the U.S., but one car that took the market by surprise
ended up spelling doom for most of the competition. That car was the Cadillac
V-16, developed in absolute secrecy and unveiled without advance announcement at
the 1930 New York Auto Show.
Its unique sixteen-cylinder engine offered more
power and smoother acceleration than anything the major U.S. luxury brands could
offer and immediately set them scrambling for their own new engine. With the
U.S. economy in decline, however, the luxury car market soon shrunk and the
competing brands could not come up with the capital for an engine to compete
with the V-16. Most of those brands did not survive the Great Depression.
Production of the V-16 itself declined after the
first year and it was discontinued in 1940 with a total of just over 4,000 units
built. However, its impact on the competition and on Cadillac’s image cemented
Cadillac’s position as the undisputed luxury car leader and a standard of the
Today, the Cadillac v-16 is highly prized among
classic car collectors.
1927 LaSalle: The First Production Car Designed
by a Professional Designer
Automotive design today is both an art and
science, but it was just an afterthought until GM decided to take a gamble on a
new approach. Harley Earl, universally considered the father of automotive
design, was customizing cars for Hollywood stars when GM asked him to design a
new production car to be called LaSalle: the first time any automaker had turned
to a professional designer (rather than in-house draftsmen and engineers) to
design a vehicle from the ground-up.
With its low profile and curved lines that flowed
from front to rear, the LaSalle immediately stood out from other production
In 1927, Earl joined GM full-time and created the
industry’s first in-house design studio, then called the GM Art and Colour
Section, where he was in charge of design of all GM vehicles.
The 1927 LaSalle featured a V-8 engine, had a top
speed of 95 miles per hour, and was priced between $2,495 to $2,685. The LaSalle
line of cars was built and marketed by Cadillac until 1940. LaSalle's success
created a change in how automobiles were created which endures today.
1912 Cadillac: Featuring the Electric
Today, no one gives second thought to how their
car starts — turn the key and you’re ready to roll. But such a simple and safe
process wasn’t even a dream in the industry’s early days, when starting the
car’s engine was one of the most difficult and dangerous tasks the average
driver performed. I
t all changed with the electric self-starter,
invented by Charles “Boss” Kettering at his Dayton Engineering Laboratories
Company (DELCO) in 1911.
Introduced for the first time on all seven of
Cadillac’s 1912 models, it eliminated the cumbersome and dangerous hand-crank
and made driving safer, more convenient, and appealing to a broad range of new
consumers (including women).
In short, it revolutionized the automobile. By
1916, the electric self-starter was featured on 98 percent of all cars built in
The self-starter-equipped 1912 Cadillac lineup won
Cadillac its second Dewar Trophy, awarded by the Royal Automobile Club of
London, England, for the most important automotive contribution of the year.
Kettering went on to sell DELCO to GM founder Billy Durant in 1916 and to join
GM in 1918, when DELCO became part of GM.
1910 Cadillac Model 30: The World’s First
Mass-produced Closed-body Car
Once you’re in your car, you don’t give any
thought to being hit by mud or stones flying up from the road — even if you’re
in a roadster. But before the coupe and limousine versions of the Cadillac Model
30 made their debut, most cars on the road had neither a windshield nor even a
This car’s closed body was a quantum leap in
reducing the discomfort and danger of driving through mud, snow, rain, or dust.
Within 10 years, closed bodies were available on virtually all cars and trucks.
The 1910 Cadillac Model 30 closed body coupe
featured a 4-cylinder engine and delivered 30 horsepower at a price of $1,600.
Like most cars of the day, it also came with side oil lamps, a set of tools, a
tire repair kit, and one tail lamp.
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